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Clicking a Sale Price Link, Why don’t you just show me the lower price?

Retailers have the right to set their own pricing but some manufactures require Dealers to abide to a Minimum Advertised Pricing Policy, also known in the industry as MAP pricing.
In short, this means we can sell a product below the manufactures “Minimum Advertised Price” but we can’t show you the sale price unless you take further action, such as Clicking a Sale Price Link.
Clicking a Sale Price Link in no way obligates you to purchase the product, this allows us to show you our lowest price without Advertising it.
Thank you